Rio,š.s.

Rio is a student corporation at Trebišovská 12 high school in Košice, Slovakia on 2009/2010.

11/10/09

Plan of marketing

Marketing, as one of the principles of the trading policies of the company, does not consist just and only of the process of selling the products. Its target is to get to know customes‘ needs as well as to fullfill them. The research will be done through investigation within the students. We will try to reach our targets with sufficient profits. To do so we plan to introduce the products into the market at the right time and with the right price.
Success, or unsuccess, would be depend on the well-prepared marketing strategy, which will reasure these sales policies are followed and to make it easier it would use these main policies:


Product – aiming on quality of service and products offered
Price – it is not important to bring to offer the best, but to find the balance between the real-use value and price.
Promotion – presentation of the product or service, which must be targeted on the well chosen market segmenation group
Place – key is to find a proper way and place how to sell the product
People – it goes on just with skilly people.
Packaging – package sells
Programming – planning, sequence
Partnership - cooperation

The main part of this strategy would be a regular detailed market research. Proper market research would gather enough information about potencional customers and their needs to show off what the next best adaptation of the marketing strategy for each project would be. Afterwards chosen tools may include::

Product, its usefulness, quality, etc.
Price of the produkt / flowing pricing policies of the company
Distribution (promotion, advertising, sales support, public relations)

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